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The Rigid flex PCB that can save the sales volume of Xiaopeng is the G7, an additional electric car

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Popularity:516Dated :03-13-2023 04:04【big well Small

The Rigid flex PCB that can save the sales volume of Xiaopeng is the "G7", an additional electric car?

As may be known to the friends who are familiar with the new force of car building, in the past few years, people describe the head car enterprises of the new force of car building as "Wei Xiaoli", that is, Wei Lai, Ideal and Xiao Peng. However, after several years of development, many friends may also find that the ideal car has made great strides, the product line has been constantly enriched, the sales volume has also increased, and has become a favorite in the capital market. However, the Xiaopeng car, the latest mass production of new cars, both in terms of sales volume and market value, seems to have launched a competitive series of top brands

According to the small editor of Rigid flex PCB of cars, in January, the sales volume of Xiaopeng cars was 8218, equivalent to 1/3 of the ideal cars, of which, the sales volume of Xiaopeng G9 was 2249, the sales volume of Xiaopeng P5 was 1389, the sales volume of Xiaopeng P7 was 1022, and the sales volume of Xiaopeng G3 was 558. There is no doubt that there is still no car in the product series of Xiaopeng cars that can be called best-selling, or from Xiaopeng P7 to Xiaopeng P9, The previous relatively excellent sales volume has not been "inherited", and it is broken down here at Xiaopeng G5 and Xiaopeng G9

In fact, for the product planning of Xiaopeng Auto, there is a situation that has always been haunting me. That is, after the relative success of Xiaopeng P7 in the domestic tram market, Xiaopeng did not strike while the iron is hot and directly launch high-end models such as G7 or the current G9, but pushed out a lower grade P5, and focused on polishing the so-called urban NGP with this car. However, the fact is that for a model of 150000 to 200000, consumers don't just need the configuration of automatic driving. It may be more than 300000, that is, for a product like G9, all its targets will care about these things. But Xiaopeng wasted one or two years on P5, making Xiaopeng G9 come late.

Why is Xiaopeng Automobile, which has profound insights and achievements in the field of driving assistance, lagging behind in today's market competition? According to the small editor of the automobile soft and hard combination board, the reason is very simple. The best time has passed. As we said earlier, the best time for the launch of the Xiaopeng G9 is when the Xiaopeng P5 is launched, not the second half of last year. Now, we can see that the performance of the relevant models of Ideal and Weilai in the aspect of driving assistance has also been excellent. It may not be as strong as Xiaopeng, but the perceived gap is really small. So the biggest advantage of Xiaopeng is easily erased by Ideal and Weilai.

Now that the sales of Xiaopeng cars are seriously behind and the existing models are hopeless, what kind of car should there be to give Xiaopeng cars a chance to regain momentum? Obviously, many car companies have already given the answer, that is, the add-on electric car that everyone looked down on at the beginning, but now they are rushing to use.

According to the small editor of the automobile soft and hard combination board, one of the most important reasons is that the ideal mode of adding program electric power is equivalent to reducing the cost of power research and development, and at the same time, more time and capital are spent on the research and development and grinding of the product real-time, chassis, and driving assistance. So after the ideal model comes out, everyone has a high evaluation of the whole vehicle and can effectively control the cost. If the ideal L7 and L8 exist in the form of pure electricity or plug-in hybrid, the price will be much higher than now.

So for Xiaopeng, can we consider introducing an SUV model that can "avoid" the ideal existing L-series model at a price and also adopts the incremental electric technology? There is no doubt that there are not many product sequences left for Xiaopeng now, so it may be a good idea to use the incremental electric power on the G7 which is one level lower than Xiaopeng G9.

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